Dünyanın en değerli markaları - 2015

Interbrand tarafından yıllık olarak yayınlanan Dünyanın En Değerli Markaları listesi yayınlandı. 2015 yılı listesinde önemli değişiklikler var. ($m=Milyar dolar) İşte 2015 yılının en değerli 100 markası; 100. 4,114 $m (Yeni listeye girdi) 99. 4,131 $m (Yeni listeye girdi) 98. 4,243 $m (Yeni listeye girdi) 97. 4,251 $m (Yeni listeye girdi) 96. 4,270 $m +3% 95. 4,330 $m -7% 94. 4,407 $m -4% 93. 4,456 $m +2% 92. 4,540 $m -6% 91. 4,629 $m -7% 90. 4,763 $m -7% 89. 4,822 $m +14% 88. 4,952 $m +15% 87. 5,109 $m +14% 86. 5,130 $m +16% 85. 5,133 $m +2% 84. 5,161 $m +6% 83. 5,208 $m +2% 82. 5,362 $m New 81. 5,365 $m -5% 80. 5,391 $m +6% 79. 5,460 $m +14% 78. 5,530 $m -12% 77. 5,533 $m +7% 76. 5,551 $m +17% 75. 5,639 $m -7% 74. 5,666 $m +5% 73. 5,873 $m +5% 72. 5,976 $m -12% 71. 6,033 $m -9% 70. 6,097 $m +13% 69. 6,222 $m +4% 68. 6,257 $m +17% 67. 6,266 $m +16% 66. 6,306 $m +6% 65. 6,436 $m +2% 64. 6,509 $m +6% 63. 6,583 $m -12% 62. 6,811 $m -8% 61. 6,870 $m +15% 60. 7,083 $m +12% 59. 7,243 $m +17% 58. 7,702 $m -5% 57. 7,924 $m +6% 56. 8,055 $m +12% 55. 8,464 $m +3% 54. 8,498 $m +9% 53. 8,553 $m -1% 52. 52 8,588 $m +7% 51. 8,632 $m +5% 50. 8,882 $m -14% 49. 9,082 $m +19% 48. 9,254 $m +14% 47. 9,400 $m -8% 46. 9,526 $m +9% 45. 9,784 $m +12% 44. 10,328 $m +5% 43. 10,798 $m +6% 42. 10,800 $m +9% 41. 10,944 $m +22% 40 11,278 $m -4% 39 11,293 $m +8% 38 11,578 $m +6% 37 11,656 $m -11% 36 12,257 $m +7% 35 12,545 $m -9% 34 12,637 $m -6% 33 13,749 $m +10% 32 13,940 $m -3% 31 13,943 $m +7% 30 14,031 $m +16% 29 14,723 $m +2% 28 15,267 $m +8% 27 16,541 $m +4% 26 18,768 $m +8% 25 18,922 $m -3% 24 19,622 $m +3% 23 22,029 $m +54% 22 22,218 $m -3% 21 22,222 $m +5% 20 22,250 $m -1% 19 22,975 $m +6% 18 23,056 $m -3% 17 23,070 $m +16% 16 27,283 $m +5% 15 29,854 $m -3% 14 35,415 $m +4% 13 36,514 $m +13% 12 36,711 $m +7% 11 37,212 $m +9% 10 37,948 $m +29% 09 39,809 $m -6% general electric 08 42,267 $m -7% Samsung: 07- 45,297 $m 0% Toyota: 06- 49,048 $m +16% IBM: 05- 65,095 $m -10% Microsoft: 04- 67,670 $m +11% Coca Cola: 03- 78,423 $m -4% Google:02- 120,314 $m +12% Apple: 01- 170,276 $m +43% Önceki yıla göre 50 Milyar Dolar değer kazandı.